Lifestyle: who we are, what we do...
Lifestyle refers to a pattern of consumption reflecting a person's choices of how he or she spends time and money, but in many cases it also refers to the attitudes and values attached to these behavioural patterns.
Value is a belief that some condition is preferable to its opposite. Values are general and different from attitudes in that they do not apply to specific situations only. A person's set of values plays a very important role in his or her consumption activities.
Attitudes are lasting because they tend to endure over time. They are general as they apply to more than a momentary event. Consumers will have certain attitudes to brands and products which will affect their purchasing decisions.
(Solomon et al 2006).
Try to go into more depth - be led by the ch on values in Solomon
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