Chelsea Farnes

Friday, 27 April 2012

Generation Marketing


Gen Y and Generation Y Marketing

Generation Y Marketing describes a technique that promotes a brand’s products and services to consumers who were generally born between the early 80’s and mid 90’s. Sometimes called Echo Boomers or Millennials, this socially conscious and technologically savvy consumer group accounts for one quarter of the total U.S. population. People belonging to Generation Y are the highest per capita spenders and receive more of their product information from the internet than anywhere else. Embracing technology and the use of both guerilla and viral marketing tactics are the best way to reach this group.


Similar Terms:

Youth Marketing

Millennial Marketing

Echo-Boomers

iGeneration

Next Generation Marketing

http://www.fusemarketing.com/Definition_Gen_Y_Or_Generation_Y_Marketing


Posted by Chelsea at 05:11
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  • ▼  2012 (10)
    • ►  May (4)
    • ▼  April (6)
      • Values and different groups
      • What is consumer behaviour?
      • Generation Marketing
      • Advertising and The Millennial Generation.
      • My generation...

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Chelsea
Studying Business & Advertising Management at Bucks New Uni.
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